Meet up with the woman bringing lunchtime dating to Asian towns

For career-focused singletons desperate for love, lunchtime dating will be the response.

That brainwave inspired Singapore native Violet Lim to launch Lunch Actually, a individualized solution that fits clients with a meal date.

“I knew instinctively that assisting individuals find love is something that I would personally manage to excel in,” Lim told CNNMoney.

Fourteen years later on, she says her company, the Lunch Actually Group, has established over 3,000 successful pairings. It now operates in six Asian towns and cities with a total of 1.4 million users.

The company’s Lunch really solution, which fits each customer with a romantic date after a consultation that is face-to-face ended up being how a team started off. Plus it stays its flagship brand and biggest generator of revenue, however the business has also expanded into other online dating services.

Esync is a matchmaking site and software which also features input from expert experts; Peerage can be an upscale service that refines users’ pages and goes beyond arranging first times; and LunchClick is really a dating app that matches users by way of a Q&A template.

Additionally the team’s newest task? Permitting robots do the matching.

Just last year, it revealed plans for Viola.AI, an application that uses intelligence that is artificial help singletons find their match and blockchain technology to verify people’s identity. It hopes to introduce the service globally this current year.

The metropolitan areas where Lunch Actually currently operates are Singapore, Hong Kong, Kuala Lumpur, Bangkok, Jakarta and Penang.

The organization declined to touch upon its valuation. It final raised funds from investors in 2016 september.

‘ They had been all busy and married to their jobs’

Lim stated she launched Lunch really in 2004 after several years of as an agony aunt on her behalf buddies — a “shoulder to cry on” for anyone with relationship problems.

The theory to start a dating solution had begun to simply take shape while she ended up being being employed as an administration associate at Citibank.

“I happened to be surprised to observe that nearly all my peers were solitary and never dating . many of them were eligible and attractive,” she claims. “I knew that, like a great many other busy experts . they certainly were all busy and married to their jobs.”

She and her husband Jamie Lee founded the company together.

Lim talking during the Asian Women in Leadership Summit 2016 in Singapore.

Along with the brands it created, the group has additionally acquired many other organizations.

In 2015, it snapped up dating app appreciate Out Loud Asia and Thai dating company MeetNLunch. A year ago, it bought Indonesia-based on line dating platform Setipe.

In 2016, Lunch really put up a venture that is joint Japanese internet dating business Diverse Co to introduce a premium dating solution in Japan.

Despite her success, Lim states she was not “born an entrepreneur” and might have remained in a job that is regular if she had not appear utilizing the lunch-dating concept.

“The dating and relationships industry isn’t effortless,” she admits. “It could be extremely emotionally draining . we’re constantly working with individuals feelings and feelings.”

But she doesn’t think virtually any company is since fulfilling as hers: “I’m able to make such a massive difference between a person’s life which help them find lifelong happiness.”